The Law of Three Feet

Andrea shares her secret of spreading word of mouth

At a past Sprout Up event, Andrea Lown, founder of Toronto based SmartBride Boutique, a wedding classifieds site, talked about “the law of three feet.” Anyone who comes within three feet of her hears about her startup idea. Whether she’s on the bus, in line for a coffee or at a party she is constantly talking about her idea to strangers and getting their feedback, even if they don’t fit her company’s target demographic of women 24 to 34 years old.

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