It’s a one-day course for Brides and their lovely Bridesmaids, full of inspiration + actionable practices that will transform their wedding into one helluva life-changing day. Kinda like a lean MBA program for Brides (Masters of Bridal Administration, get it?).
Andrea educated Caribbean wedding vendors about the top 10 Social media tips they can use to grow their destination wedding businesses focusing on Pinterest, Instagram and Facebook. Vendors traveled to Antigua to learn how to attract brides from all over North America.
40 retail executives from South Africa were chosen to participate in a 3-month intensive training program traveling to New York, Toronto and London. The e-commerce stream included sessions with Google, Staples, Roots, HBC and SmartBrideBoutique.com.
Andrea educated the group on different e-commerce models, key elements for e-commerce success and reviewed areas for improvement for 8 of South Africa’s national commerce players. (120 min)
Expert panel included: Tanbir Grover, Director of eCommerce at HBC, Seth Stover, Director of Business Development at Wishabi.ca, Rusty Marsh, Director of Strategic Accounts at CommerceHub and Andrea Lown, Founder of SmartBrideBoutique.com. The discussion focused on trends and best practices for online merchandising in Canada.
Andrea took a practical approach to marketing to brides and how to earn their trust online creating lifelong customers. Prioritizing simple tactics for branding and merchandising a business can control or influence both on and offline.
30 minute round table discussions focused on a custom scorecard to help identify where your brand falls short and top priorities.