Search for ‘the dress’ lead to online niche

Andrea Lown profiled in Financial Post Start Ups.


It was after searching Craigslist that she realized the limitations to finding a used dress online. There was often information missing in postings, pictures weren’t always available, or when they were they weren’t high quality. That’s when she decided to build a destination for brides buying and selling used wedding gowns. She launched the company in 2008. Lown said describing SmartBride as ‘Craigslist for weddings’ was her “short and snappy” elevator pitch right out of the gate. “It told people exactly what we did in under three seconds, leaving us time to explain how we were different and better,” she said. She said it helped people understand the concept immediately…

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